We need to get a lot smarter about the way we market America's Car Company. For example, the way people pay for their cars, or for that fact, their children's cars. Families save for their children's education. why not save for their children's transportation at school? Interest baring accounts that mature upon the year they graduate could lessen the strain on a family's finances by spreading the second	largest cost of college across five, even ten years. Such a plan could provide GM with much needed cash flow and lock in an advanced sale for a fraction of the marketing cost. But most importantly it makes GM a long-term partner in their children's educational experience. To comment on this idea, click here.